The Brewers Forum brings together brewers of all sizes, ingredients suppliers, equipment providers, and the entire beer value chain, to discuss the latest and upcoming developments. Held on a yearly basis, it addresses via plenaries, breakout seminars, and practical workshops the hot topics in the beer world, from brewing technologies, brewing skills, marketing, sustainability, consumers’ expectations, trade, trends.
- environmental protection
- Evento esterno
Sustainability sessions include:
May 30 at 10:30-12:00
Towards carbon-zero brewing: a contribution to a greener planet
About: Carbon dioxide (CO2) is certainly appreciated by most beer drinkers and brewers when it’s in beer as a fermentation by-product. However, reducing CO2 emission across all industrialized sector has become a world ambition to limit climate change and mitigate its impact. The brewing sector is also making its share of efforts to contribute, from the ingredients down to the distribution chain. Join our speakers who will share their views, experience and advice and will hopefully motivate you to step up towards carbon-zero brewing!
May 30 at 15:00-17:00
Making your brewery greener at all stages. Case-studies from breweries and consultants
About: Sustainability has increasingly gained attention by brewers for a long time. It helps make the planet become a better place, meets growing consumers’ expectations and also helps the business become more profitable. However, many brewers ask themselves how they can become greener. Our experts will share their experience and projects on the matter, ranging from how a Life Cycle Assessment can be performed and deliver concrete actions, to renewing your brewery and making it greener as well as taking small local initiatives, from the ingredients to the by-products to meet ambitious targets.
May 31 at 11:30-13:00
How to maximise the green element of your brewery in your story telling
About: Many brewers, from the microbrewery to the large brewery, have done or are doing efforts to become more sustainable and enshrine themselves with low, no or a positive impact on the local community. Efforts can range from sourcing of the ingredients to energy saving, to circularity, be it for business reason or, more often, because brewers care. In an age where sustainability is in everyone’s mouth, do brewers manage to properly communicate about this and share this story with consumers? There’s a great benefit in terms of brand reputation and appeal to consumers to show that your beer not only tastes good, but that it contributes to saving the local and global environment. This session will help brewers identify their assets and to use them from a communication and marketing perspective.