Every day from the 22nd of April to the 5th of June two of the 96 critically endangered species from the Canary Islands (According to the IUCN Red List) will be distributed through social media with direct mention to politicians, researchers, influencers, press/media, scientist, etc.
- environmental protection
- Avveniment estern
The main goal is to raise awareness and promote discussions on biodiversity loss in one of Europe's biodiversity hotspots. Two photo-call panels with all the species and the Green Week Logo will be placed at Loro Parque and Poema del Mar Aquarium during the green week for the visitors to take pictures and share in their social media with the Green week hagshtag.