- environmental protection
- External event
In response to the emergency of global warming, the European Union presented its Green Deal in 2019 to set ambitious targets for reducing greenhouse gas emissions by 2030 and achieving carbon neutrality by 2050. This pact concerns all areas but also reaffirms the need to move from a linear economy to a circular economy. Thus, the EU has adopted its new action plan for the circular economy in 2020, initiating the revision of many texts and adoption of new ones.
In 2021 in Europe, according to Eurostat, the circularity of the economy only reaches 12,8%.,
To further improve circular economy, innovation is crucial to the benefit of the whole value chain including consumers’ behaviours. The development of innovation processes through the accelerator “Circular Challenge” of Citeo the French EPR for households packaging and graphic papers, aims to provide long-term support for prevention, eco-design, sorting, collection, reuse and recycling projects. Aware of environmental issues, consumers are sensitive to innovative projects creating incentives to shift toward more sustainable habits. Which technology can participate to develop new consumer behaviours? How the revision of the Packaging and packaging waste Directive can foster new innovations for the benefit of all?