The shift in consumer behaviour and the increasing demand for environmentally-friendly technologies are a fantastic opportunity for the growth of cleantech companies.
However, there are unique marketing challenges in the cleantech industry that require a different approach than in other, more traditional sectors.
- environmental protection
- External event
Many greener solutions are new, innovative, and (in most cases) high-priced, which gives it a bit of an unknown factor in customers' eyes.
It's essential to show value, build trust, prove reliability, establish clear positioning within the industry and differentiate from the competitors.
This event is intended to inform cleantech solution providers (researchers, scientists, startups, SMEs) and facilitate the discussion about the best ways to market climate-friendly innovations.