- environmental protection
- External event
Contracts2.0 aims for economically viable contractual solutions that increase the motivation of farmers to integrate voluntary agri-environmental practices in their production cycles. In this event we share experiences and discuss oportunities to strengthen market-based solutions for the delivery of high quality products along with environmental public goods through value chain approaches. In the first part of the event we present scientific results regarding consumer preferences for biodiversity-friendly products. In the second part we share practical insights from our case studies in Spain and Germany, followed by an exchange with the audience.