Interested to learn how the EU Ecolabel for tourist accommodation services guarantees environmental excellence, enhances visibility to consumers and guarantees compliance with new EU legislation on sustainability labels? Curious to know how the EU Ecolabel can boost your business’s competitiveness? Want to discover how to apply?
Book your seat, 1 week left to register, registration will end on Thursday 12 March 2026, 23:59 (CET)
- EU Ecolabel | circular economy
- Monday 16 March 2026, 10:00 - 12:15 (CET)
- Online only
Practical information
- When
- Monday 16 March 2026, 10:00 - 12:15 (CET)
- Where
- Online only
- Languages
- English
Description
Join the webinar ‘Stay green, shine on the market: how the EU Ecolabel brings environmental excellence to your tourist accommodation’ organised by the European Commission on 16 March 2026 from 10:00 to 12:15 to learn more!
Representatives from the European Commission will present the opportunities offered by the EU Ecolabel for tourist accommodation services in light of the upcoming EU Sustainable Tourism Strategy, together with leading European and global actors including the Association of Hotels, Restaurants & Cafés in Europe (HOTREC) and Booking.com. The session will also feature insights from two hotels that have successfully invested in the EU Ecolabel, highlighting their experiences and the benefits it has brought to their business.
Take a look at the agenda
‘Stay green, shine on the market: how the EU Ecolabel brings environmental excellence to your tourist accommodation’
Monday 16 March, 10:00 - 12:15 CET
| 10:00 – 10:10 | Virtual lobby welcome, opening of the room Cédric Hananel - EU Ecolabel Helpdesk |
| 10:10 – 10:20 | Setting the vision: introduction to EU Ecolabel Tourist Accommodation Malgorzata Golebiewska - Team Leader EU Ecolabel, European Commission |
| 10:20 – 10:35 | Policy context: the Sustainable Tourism Strategy Ramune Genzbigelyte - Venturi - Policy Officer for Tourism, European Commission |
| 10:35 – 10:50 | Certification: a strategic advantage for tourist accommodation Marta Machado - Deputy Director General, HOTREC |
| 10:50 – 11:05 | Group excellence: a hotel group member business case tbc |
| 11:05 – 11:15 | Short break |
| 11:15 – 11:30 | SME excellence: an SME business case Benjamin Förtsch - Owner, Hotel Luise, Germany |
| 11:30 – 11:45 | Visibility: how labels drive bookings Thomas Loughlin - Sustainability Program Manager, Booking.com |
| 11:45 – 12:00 | The technical roadmap: upcoming criteria changes Zahara Perez - Policy Officer, Joint Research Centre Judit Rodriguez Manotas - Project Officer, Joint Research Centre |
| 12:00 – 12:15 | Interactive Q&A and closing remarks |
Take a look at the agenda (PDF)
Want to learn more about the EU Ecolabel ahead of the webinar?
Head to our website, the EU Ecolabel for tourist accommodation services factsheet or to our LinkedIn page #EUEcolabel
