Drylock: absorbing market demand with EU Ecolabel means successful business

When a product touches millions of lives every day, sustainability becomes a necessity. For Drylock, it’s also a blueprint for success. This family-owned B2B supplier of absorbent hygiene products reveals how circularity and eco-design can soak up demand and drive real business gains. Their EU Ecolabel journey is a badge of trust that has opened doors across the value chain.

Drylock’s EU Ecolabel strategy powers growth

Absorbent hygiene products typically come with a high environmental footprint, making the search for solutions that balance performance and sustainability all the more urgent. In a sector where sustainability claims are everywhere, the EU Ecolabel cuts through the noise: it can be awarded to baby diapers, feminine care pads, tampons, and nursing pads that combine natural fibres with polymers, meeting strict environmental and performance criteria.

Drylock has embraced this mission wholeheartedly. As a manufacturer, it uses the EU Ecolabel as a strategic asset to partner with brands that put sustainability and credibility first. Green-minded retailers and brand owners such as Belgian retail chain Colruyt, French retail chain Système U, and French brand Love & Green are eager to invest in innovation, so long as it’s backed by independent, trusted endorsements. The green flower logo provides just that!

In Drylock’s experience, the EU Ecolabel delivers impact on two fronts: it enhances brand reputation and positions the company as a European leader in local sourcing, streamlined supply chains, and rigorous quality standards. 

Speaking at a recent EU webinar on absorbent hygiene, Drylock shared how the EU Ecolabel is a buffer against greenwashing and a magnet for sustainability-conscious consumers. For Gen Z and millennials, third-party proof matters. The EU Ecolabel helps brands earn trust and broad buy-in across different demographics.

Innovation that protects 

Drylock’s motto, “innovate to protect”, captures the company’s core philosophy: driving sustainability through innovation. Privately owned and founded by a Belgian industry veteran, Drylock has grown to 4,000 employees across 11 countries and three continents, with an annual turnover of €1.3 billion, all while putting sustainability at the core.

“We are strongly focused on sustainability and have gained a series of recognitions for that” said Radka Šebánková, Eco-labels Specialist at Drylock during the webinar.

From pioneering patented tube technology that makes diapers thinner, softer and more absorbent, to developing fluffless core designs that reduce raw material use, Drylock proves that circular design can go hand in hand with performance and comfort. Fluffless products use advanced material like superabsorbent polymers, airlaid materials, or specially engineered thin layers. 

Seal the deal with Drylock 

Drylock demonstrates how B2B manufacturers can embed circularity and innovation across the value chain. Its commitment to sustainability translates into concrete actions: exclusive use of 100% renewable energy, sourcing of certified sustainable materials, and active efforts to reduce carbon and plastic footprints. Together, these measures position Drylock as both a catalyst and an enabler of EU Ecolabel certification for its brand clients. 

“We have been working with EU Ecolabel since its inception, which means we have a lot of experience with the certification process. Drylock gives private labels in the AHP industry who are investing in premium biomaterials guidance on how to obtain the EU Ecolabel,” said Ms Šebánková.

Want to discover how the EU Ecolabel can help your business lead with transparency and grow with confidence? 

Check out the criteria and the User Manual for applicants and apply! 

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