EU Ecolabel hits record numbers as green opportunities for businesses and consumers grow

The EU Ecolabel has reached a historic milestone: more than 109,096 products now covered by 3,384 licences across Europe carry its trusted logo – the widest range of eco-friendly choices ever available under the scheme.  

The EU Ecolabel is gaining momentum, offering new opportunities for businesses and greener choices for consumers. Since March 2025, certified products have increased by 7% (+6,723), while licences have grown by 4% (+136). 

SMEs & European leadership

Small and medium-sized enterprises (SMEs) play a central role in the success of the EU Ecolabel. They make up 57% of all licence holders, showing that Europe’s green transition is being driven from the ground up.

With 97% of licences based in the European Economic Area, local businesses are turning sustainable ideas into tangible solutions that benefit both markets and the environment.  

Some countries are emerging as clear leaders in EU Ecolabel certification. Italy tops the rankings with 17% of all certified products, followed by Spain (15%), France (12%) and Germany (9%).

Together, these four countries account for more than half of the EU Ecolabel’s presence across Europe, underlining their strong commitment to sustainable production and consumption.   

At the same time, Denmark, Czechia, Portugal and Sweden are steadily expanding their eco-labelled offerings, confirming that demand for sustainable products is spreading across Europe.

Leading product groups

The EU Ecolabel is now firmly visible in products used in daily life. Paints & varnishes are in the lead, with 38,096 certified products, followed by tissue paper & tissue products (20,253), textiles (11,067) and hard surface cleaning products (8,284). 

Tourist accommodations remain the largest product group in terms of licences, representing 26% of all licences, with 901 certified establishments. Over the past six months, an additional 64 new licenses have joined the EU Ecolabel, further reinforcing Europe’s leadership in sustainable tourism. 

Emerging opportunities for businesses

Alongside the progress, some categories, such as reusable menstrual cups, electronic displays and animal care products, are still underrepresented, leaving space for companies to meet new consumer needs while gaining a competitive edge through visibility and credibility. 

Examples from pioneering companies show what this opportunity can look like in practice.

Kroll in Italy boosted its competitiveness by certifying nearly all its cosmetics, raising product value and opening doors to procurement (read more).

Chemi-Pharm in Estonia gained access to hospital tenders across Europe, with certified products now accounting for over 10% of its revenue (read more).

Drylock in Belgium turned the EU Ecolabel into a strategic asset in the hygiene sector, partnering with major retailers and reinforcing its leadership in circular innovation (read more).  

These examples underline a simple message: the EU Ecolabel is helping companies compete more effectively, win procurement opportunities and build lasting trust with consumers.

With record-breaking figures and momentum still building, the scheme is proving that going green delivers business growth as well as environmental benefits. 

More information

The latest EU Ecolabel statistics are available here.  

Learn more about why the EU Ecolabel matters to businesses, consumers, retailers and how to apply at www.ecolabel.eu.