EU Ecolabel Success Story - Absorbent Hygiene Products (2018)

Through their partnership, Kruidvat and Essity strive to inspire a transition towards sustainable and health-conscious practices within the baby care industry. Efficiency and final products are measured for fitness of use and quality through testing of skin dryness, absorption and leakage protection, fit and comfort, and overall performance. Both companies found that acquiring the EU Ecolabel for their baby diapers was an efficient and viable solution.