United for Rivers: Protecting Europe's freshwater treasures

Western Balkan countries are collaborating through the United for Rivers initiative to protect 13 wild rivers by 2030, preserving 400 kilometres of natural beauty and biodiversity. Led by The Nature Conservancy, the project engages local communities to balance conservation with sustainable development. 

“At the heart of our initiative is the conviction that engaging and empowering local communities is critical for effective and durable river protection. We are collaborating with a wide range of stakeholders, including non-governmental organisations, governments, businesses, and local communities to develop holistic and long-term solutions to protect our rivers,” Dragana Mileusnić, Conservation Director for TNC Europe said. 

The Western Balkan countries are rallying together to protect Europe’s last free-flowing rivers through the United for Rivers initiative. By 2030, this initiative aims to preserve 13 wild rivers across Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, and Serbia, covering 400 kilometres of incredible natural beauty and biodiversity hotspots. These rivers, among the most pristine in Europe, are vital for maintaining biodiversity and supporting the livelihoods of local communities. 

Led by The Nature Conservancy and six regional partners, the initiative focuses on safeguarding the ecological, social, and cultural values of these rivers. The partners include the Center for Environment, Association Dinarica, Ecological Association Rzav, Eco-Team, Eko-Svest, and Novi Val Youth Club. 

Their collaborative efforts incorporate legal protection, public awareness campaigns, and local community engagement. Local communities play a pivotal role, recognising the irreplaceable value these rivers hold. The initiative showcases a balance between development and conservation, promoting long-term ecological benefits over short-term economic gains. 

But United for Rivers isn't just about environmental protection, it’s also about fostering a deep connection between people and nature. By engaging local communities, the initiative ensures that conservation efforts are sustainable and resonate on cultural and social levels. These rivers are more than water bodies, they are lifelines for local traditions, economies, and ecosystems. 

The initiative is a powerful reminder that when people and organisations unite for a common cause, significant and lasting impact is possible. It is a shining example of collaborative conservation, offering a blueprint for other regions facing similar environmental challenges to see water differently. With this inspiring collective effort, we can all achieve a #WaterWiseEU. 

So far, three rivers have been protected with this initiative: Mrežnica and Tounjčica in Croatia, and Bistrica in Montenegro. 

Read more about the initiative United for Rivers

Meet our River Champions in videos and read this feature in TNC Magazine

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Learn more about The Nature Conservancy