When pawprint meets footprint 🐾

For the first time, an animal care product has been awarded the EU Ecolabel. The certified shampoo, developed by Catalan manufacturer PROQUIMIA, marks a significant step forward for sustainable innovation in pet hygiene. It also signals that environmental quality and animal well-being are increasingly viewed as part of the same equation.

Awarded in early 2025, the product meets the EU Ecolabel’s strict environmental and performance-related criteria. It is designed to minimise aquatic toxicity, use biodegradable ingredients, restrict hazardous substances and reduce packaging waste. In line with the EU Ecolabel criteria for animal care products, the product is not tested on animals.

The Flopp Pet Care shampoo will be available this autumn, giving pet owners a certified option that meets high standards for quality and environmental performance. In a market where consumers are presented with a wide range of “green” labels, the EU Ecolabel offers clear, independent proof that the product delivers on its promises. 

This first certification sets a precedent. Animal care products had not previously been represented within the EU Ecolabel’s scope. The inclusion of this new product group reflects a growing awareness that sustainability must extend to the products we use for our pets. It also demonstrates that innovation in this space is both possible and commercially relevant. 

PROQUIMIA, specialized in professional cleaning products and chemical solutions for industrial processes since 1971, brings longstanding experience with the EU Ecolabel. The company holds over 60 certified products across eight categories and continues to expand its portfolio. 

“EU Ecolabel certification adds exceptional value, as it reinforces our commitment to developing innovative, high-performance products,” said Carles Bertrana, Technical Director. 

Today, more than 20% of the company’s total sales come from EU Ecolabel-certified items - a clear indicator of both market trust and strategic relevance.

This first achievement sends a strong signal to the pet care industry.  The EU Ecolabel is open to more animal care products. Businesses ready to invest in less environmental impact solutions and long-term trust with consumers are encouraged to take the next step.

Explore the factsheet EU Ecolabel criteria for animal care products and learn how to certify with the EU Ecolabel. 

Animal care industry: ready to lead in sustainability? 

The EU Ecolabel is open to animal care products. Certify yours to gain visibility, respond to consumer demand, and demonstrate real environmental commitment. Required criteria include a restricted use of hazardous substances, less packaging waste and a good performance.

Contact your national Competent Body to get started