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EU Ecolabel - Branding

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EU Ecolabel Branding

Check out how to communicate about the EU Ecolabel. Get involved!

Overview

This page explains how to correctly display the EU Ecolabel logo on your goods and services. You will also find ready-to-use materials to inspire your own communications and promotional activities on your EU Ecolabel-certified goods and services.

Logo Guidelines

The logo guidelines (available in all EU languages) are intended for EU Ecolabel licence holders, national Competent Bodies, journalists, publishing houses and other relevant stakeholders. They provide clear instructions on how to properly use the EU Ecolabel logo on any type of packaging, marketing materials or publications. The guidelines will also assist you in making the best use of the toolkits below.

When using the EU Ecolabel logo in any form of publication, you commit to respecting the guidelines.

EU Ecolabel Logo Guidelines 2025

EU Ecolabel Product Category and Product Group icons

  • 19 MAY 2022
EU Ecolabel Product Category Icons
English
(8.9 MB - ZIP)
Download
  • 19 MAY 2022
EU Ecolabel Product Group Icons
English
(824.62 KB - ZIP)
Download

Tip: Follow and tag the EU Ecolabel LinkedIn page and/or DG ENV social media accounts (Twitter, Facebook, Instagram, YouTube, LinkedIn) when publishing on social media so that we share your posts on our pages. Don't forget to use #EUEcolabel.

Visibility on e-commerce platforms

Discover how your EU Ecolabel products gets displayed on E-Commerce platforms. Increase your products’ visibility by following three simple steps described in the brochure available in all EU languages.

  • 14 NOVEMBER 2024
EU Ecolabel - Visibility on e-commerce platforms
English
(HTML)
Download

Frequently asked questions about selling and promoting the EU Ecolabel

Can producers market EU Ecolabel products with different packaging and under a different name and trademark than originally presented when they were awarded the EU Ecolabel?

If the composition of the product stays the same and only the name of the products is changing, the producer does not have to submit a full application again. However, the producer needs to formally inform the Competent Body of the changes and get approval for an extension of its licence to any newly added products.

Can the EU Ecolabel logo still be used on my product if some of the characteristics of my product have changed?

In principle you do not need to submit a new application if the new characteristics do not affect compliance with the EU Ecolabel criteria. However, it is always best to notify the Competent Body that issued your EU Ecolabel licence of any modifications.

Must marketing and sales promotional packages (e.g. samples, promotional items, nostalgia packaging) for an EU Ecolabel product respect the EU Ecolabel packaging criteria?

Yes, compliance with EU Ecolabel packaging criteria is obligatory. It is prohibited to use the EU Ecolabel on products that do not comply with all the criteria, as per the criteria documents. This also applies to packaging criteria for commercial samples to be given away for free.

Feedback or questions?

We want to hear from you! Send us feedback on your EU Ecolabel branding experience.

Do you have questions about any of the materials on this page? Please contact our Helpdesk.

Find out more

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Success Stories

Discover inspiring success stories that can be shared with your partners and multipliers, including NGOs, journalists, sustainability and lifestyle bloggers, or any other media outlets.

Retailers

Where to find EU Ecolabel products and services, and how to get involved.

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Community and Helpdesk

Still have queries on the EU Ecolabel? Our Helpdesk and the Competent Bodies are here to help.