Consumers are increasingly willing to take part in the green transition, supporting wider sustainability efforts in Europe and beyond though their choices.
But how to make sustainable choices?
A Commission study from 2020 highlighted that 53.3% of environmental claims reviewed in the EU were found to be “vague, misleading or unfounded” and 40% were “unsubstantiated”.
With over 230 different environmental labels on the market (see EU Green Claims overview), consumers find difficult to distinguish the ones to trust. The EU Ecolabel has established itself as a reference for making smart and sustainable consumer choices, as it is awarded to goods and services with proven lower environmental impacts in respect to similar products on the market. It also acts as a guarantee of high quality.
The EU Ecolabel is a reliable tool to help consumers choose the most environmentally friendly goods and services from the thousands on offer, both on- and off-line. It is a label that can be trusted and gives consumers added confidence that their choices matter!
Choosing the EU Ecolabel lifestyle
You might have already come across the EU Ecolabel’s distinctive flower logo which can be found on thousands of everyday goods and services, including soaps and shampoos, detergents, clothes, paints and varnishes, paper products and furniture, as well as hotels and campsites and cleaning services.
Whether shopping online or in a shop, look out for the official EU Ecolabel logo!
The EU Ecolabel makes green choices easy!
EU Ecolabel guides your sustainable choices!
Find out more
Find out more about the EU Ecolabel through our articles and success stories.
On March 23, 2022, the EU Ecolabel turned 30! In celebration, the Showroom on Wheels will be making a tour around Europe this summer and several member states will also be hosting their own festivities.
Yes. With environmental claims on products being so common, it can be difficult to tell the difference between ‘greenwashing’ and reliable claims. EU Ecolabel products can be trusted because, from production to use and disposal, they have been assessed as products with reduce environmental impact. Scientifically sound criteria have been developed in a transparent way involving scientists, NGOs and stakeholders to enable consumers to make environmentally responsible choices. In addition, the EU Ecolabel can be awarded by independent third-party organisations only to the best 10- 20 % products on the market, in terms of environmental performance.
The EU Ecolabel logo is a reliable, third-party certified label covering all major environmental, health and social issues. Reliability is ensured through a transparent process for setting the EU Ecolabel criteria. EU Ecolabel products are easily recognisable through the display of the EU Ecolabel logo on each certified product. The EU Ecolabel thus helps consumers make informed choices and opt for environmentally friendly products, boosting the market for sustainable products in a circular economy.
Once its products received the approval for the EU Ecolabel, the producer can place the EU Ecolabel logo anywhere on the product and its packaging.
Market surveillance and control of the use of the EU Ecolabel is guaranteed by Competent Bodies through Article 10 of the Regulation (EC) No 66/2010 on the EU Ecolabel.
If you noticed an improper use of the EU Ecolabel, you can send us a notification.
What if I am aware of an EU Ecolabel product/service on the market that does not comply with the EU Ecolabel criteria?
If you are aware of a product/service on the market displaying the EU Ecolabel logo that does not comply with the EU Ecolabel criteria, please fill and send us a complaint form. Download the form and discover more in the Do you have a complaint? section.
Do you have a complaint?
Visit the EU Ecolabel Helpdesk page and we will be ready to assist you and answer any questions!