This page explains how to correctly display the EU Ecolabel logo on your goods and services. You will also find ready-to-use materials to inspire your own communications and promotional activities on your EU Ecolabel-certified goods and services.
The logo guidelines are intended for EU Ecolabel licence holders, national Competent Bodies, journalists, publishing houses and other relevant stakeholders. They provide clear instructions on how to properly use the EU Ecolabel logo on any type of packaging, marketing materials or publications. The guidelines will also assist you in making the best use of the toolkits below.
When using the EU Ecolabel logo in any form of publication, you commit to respecting the guidelines.
EU Ecolabel Product Category and Product Group icons
EU Ecolabel Leaflet
Download the EU Ecolabel leaflet in all available languages: Andalucía, Belgium, Cataluña, Česká republika, Denmark, Deutschland, Eesti, France, Galicia, Hrvatska, Ireland, Italia, La Rioja, Latvija, Lietuva, Luxembourg, Madrid, Magyarország, Malta, Nederland, Pais Vasco, Polska, Portugal, România, Slovenija, Slovensko, Suomi, Sverige, Ελλάδα and България.
Travel wise, travel green - Tourist Accommodation Toolkit
As the tourism sector begins its recovery from COVID-19, there has never been a better time for us to switch to greener options in an effort to build-back more sustainably. Whether you are a hotel/campsite owner or a holidaymaker, this campaign will allow you to:
- Raise awareness of the EU Ecolabel by posting ready-made materials on your social media accounts and/or sharing these materials with your local networks.
- Show your support for EU Ecolabel-certified tourist accommodation, empowering consumers to make more sustainable choices.
A Toolkit for Multipliers is available in 24 EU languages, and includes a ready-to-use (ready-to-share) zip file with:
- A how-to manual
- A package of creative assets for distribution to your contacts and dissemination on your own
- Social media channels (visuals, stickers, video testimonials… )
- Samples of social media posts (including handles and hashtags)
- A dissemination calendar (with dates and possible hooks around which to plan your communication efforts)
- A link to our interactive quiz
- A customisable template email for you to reach out to your national contacts
The material within this toolkit can be used as-is (copy/paste). However, it may have higher impact if the content is translated into your local language(s) and/or edited for your target audience(s).
Tip: Follow and tag the EU Ecolabel LinkedIn page and/or DG ENV social media accounts when publishing on social media so that we share your posts on our pages.
Find our Tourist Accommodation Toolkits available in all EU languages for download here.
Articles & Success Stories
Discover inspiring articles and success stories that can be shared with your partners and multipliers, including NGOs, journalists, sustainability and lifestyle bloggers, or any other media outlets.
Feedback or questions?
We want to hear from you! Send us feedback on your EU Ecolabel branding experience.
Do you have questions about any of the materials on this page? Please contact our Helpdesk.
If the composition of the product stays the same and only the name of the products is changing, the producer does not have to submit a full application again. However, the producer needs to formally inform the Competent Body of the changes and get approval for an extension of its license to any newly added products.
In principle you do not need to submit a new application if the new characteristics do not affect compliance with the EU Ecolabel criteria. However, it is always best to contact the Competent Body that issued your EU Ecolabel licence and notify him of any modifications.
Yes, compliance with EU Ecolabel packaging criteria is obligatory. It is prohibited to use the EU Ecolabel on products that do not comply with all the criteria, as per the criteria documents. This also applies to packaging criteria for commercial samples to be given away for free.