Supporting the EU Ecolabel is a winning choice for retailers looking for a point of difference and to meet increasing customer demands for verified sustainable products.
As a trusted and recognisable brand, the EU Ecolabel guarantees a high level of transparency, reliability and scientific credibility that addresses the customers' environmental concerns.
With more and more certified products available, eco-retailers can find greater variety of EU Ecolabel products to stock their shelves. They can identify which products are already certified via the EU Ecolabel product catalogue.
Many retailers are applying for the EU Ecolabel for products sold under their own brand name, and creating dedicated in-store sections/aisles, eco-friendly promotions, and ‘ecolabel’ partnerships with suppliers.
The growing power of eco-branding means retailers can encourage suppliers to apply for the label and benefit from preferential ‘green product’ campaigns, often piggybacking on national, international and EU actions.
Retailers and businesses may also consider signing up to the likes of the EU Sustainable Consumption Pledge to further increase their green credentials and visibility. This all supports the EU’s Zero Pollution Ambition and policies aimed at making sustainable products the norm by 2030.
Retailers – both physical shops and e-commerce – can access public information on EU Ecolabel awarded products by consulting the EU Open Data Portal. They can improve the display of EU Ecolabel products on sale and instal tags/filters to easily identify such products in their store or online.
Check out the EU Ecolabel success stories for ideas on how to promote the brand.
Contact EU Ecolabel helpdesk for more ideas and potential partnerships.
EU Ecolabel products and services can be sold and marketed worldwide. They are especially targeted at EEA states (EU Member States plus Iceland, Liechtenstein and Norway).
There is a range of marketing, promotional and communication material available on the EU Ecolabel website, which you can use to help market your product. Once the EU Ecolabel is awarded to your product or service, please ensure it is registered and displayed in the EU Ecolabel Product Catalogue (ECAT) or the EU Ecolabel Tourist Accommodation Catalogue, which gives you the opportunity to reach your customers. We strongly recommend you make the best use of this tool by regularly updating the information and pictures about your products uploaded to the catalogue. Cooperation was initiated with various e-retailing platforms to increase visibility of the EU Ecolabel products which are already present on these platforms. As the e-retailing platforms rely on data derived from the ECAT, it is especially important to register all EU Ecolabel products within the product catalogue.
Contact the Helpdesk if you want to highlight an outstanding initiative of your company in the context of the EU Ecolabel. Keep yourself informed by checking this website for news to discover what you can do to best promote your products using the EU Ecolabel. Don’t forget to advertise your EU Ecolabel products at the point of sale or through your own promotions and communication channels.
Retailers can sell EU Ecolabel products in their store/online. Retailers can also submit applications for products marketed under their own brand and eventually become license holders. More information can be found in the application procedure.
As a retailer, you can request – or even insist – that your suppliers apply for the EU Ecolabel for their products. In this way, you will contribute to providing environmentally friendly products to your clients.
If you are a retailer, contact EUROCOMMERCE, the official representative of all European retailers in the European Union Ecolabelling Board (EUEB).
For more details on the EU Ecolabel, please contact the EU Ecolabel Helpdesk or your Competent Body.
Retailers selling products under their own brand can have their own profile on the EU Ecolabel Product Catalogue (ECAT).
If a retailer sells EU Ecolabel products but not under its own brand name, this retailer cannot have its own profile. However, this retailer can appear in a dedicated box (“Retailer information”) on the product page, if the applicant provides the relevant information.
Find out more
Product groups and criteria
Discover the full range of EU Ecolabel products and criteria.
How to apply
Step-by-step support for applying for an EU Ecolabel for your goods or services.
EU Ecolabel Branding
Check out how businesses can communicate about the EU Ecolabel. Get involved!
