The most obvious function of clothing is to protect our bodies from the cold, wind, rain or the sun. But above all, clothes let us express ourselves: they reveal what job we do, our favourite team or the music we like. Unfortunately, our love of clothes comes at a huge environmental cost.
The textiles sector, which includes clothing, has the fourth highest impact on the environment and climate change, after food, housing and transport. The sector has a huge potential to save energy, water, land and other resources, to reduce waste and pollution, and to help fight against climate change. This vision of transformation, as well as specific actions needed to make it a reality, is the EU Strategy for Sustainable and Circular Textiles. Changes in textiles and the fashion industry will involve everyone: designers, producers, retailers and consumers – and you.
5.8 million tonnes of textiles are discarded every year in the EU. That's 11.3 kg per person
1 % of the material used around the world for clothing is recycled into new clothing
Textile consumption is one of the top three pressures on water and land use
Textiles and clothing employ 1.5 million Europeans, creating local jobs and business opportunities
Make fast fashion out of fashion
The good news is we can all make a difference right now. It’s easy.
Join our campaign and help raise awareness across Europe about sustainable fashion.
It’s time to spread the word about what we can do to green the textiles sector. It’s time to ReSet the Trend!
Join the campaign
Take a picture and use the ReSet the Trend Filter and publish on social media to show you're a role model too using #RefashionNow and link to our website
Get inspired by stories of change
From fish skin to leather bags
Nothing is lost, everything is transformed: using fish skins to make beautiful leather.
Circular economy and sustainable footwear - Kavat’s story
Proudly awarded by the EU Ecolabel, Kavat has become one of the most eco-friendly footwear manufacturers in Europe.
SESI – FUNCTIONAL SILK FIBER
Functional silk fiber based on a Circular Economy model for sustainable textile and fashion industry.
Meet our campaign ambassadors
A group of inspiring young people are supporting the campaign and working to make fast fashion out of fashion. They are #ReFashionNow Ambassadors from across Europe. Listen to what they have to say, check their profiles and get inspired!