The European Commission has launched a TV magazine in cooperation with Euronews. The programme explores how various aspects of the European Green Deal are taking shape on the ground, positioning EU environment policies as responses to ongoing societal challenges. It features monthly 8-minute videos, delivered in a road trip format, covering Europe’s continuing transformation to a circular, net-zero, nature-positive and clean economy.
Episode 12: How is the EU combating greenwashing?
![Circular economy and sustainable footwear - Kavat’s shop and recycling centre in Sweden](https://environment.ec.europa.eu/sites/default/files/styles/oe_theme_medium_no_crop/public/media_avportal_thumbnails/c5H3Vnv4M9cHFruXjFKay3R2B3Rw5SkcxgePYQz4-ks.jpg?itok=O0MSouZT)
Where does the line between green and greenwashing lie?
Euronews dives into this question by interviewing shoppers in Belgium, who express confusion about the multitude of green labels on the market, and travelling to the Netherlands to see how the EU and companies are combatting misleading green claims.
Previous episodes
![Waste being loaded on ships.](/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2021-03/Waste%20shipments_0.jpg?itok=LCWrvE-f)
Waste trafficking is one of today’s most serious environmental crimes and a highly lucrative business. In this episode, Euronews explores how the EU is limiting waste exports and making better use of its waste.
![A young activist speaks on camera](/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2024-04/16.png?h=8f74817f&itok=E868KdNN)
In this episode, Euronews travels to Austria and Germany to find out more, meeting inspiring activists and the projects they are working on to show that big changes start small.
![Olivia Mandle, young climate activist](/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2024-04/Olivia.png?h=75866b65&itok=A-hP096S)
Are you too young to care about the environment or be a climate activist? Well, think again, because young people from all over Europe are taking matters into their own hands, with actions to address the global climate and nature crises.
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The Road to Green (12)
RSS![Forest landscape.](https://environment.ec.europa.eu/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2023-09/euronews-forests.jpg?h=827069f2&itok=fY8O3KtC)
In episode two, Euronews explores how to sustainably manage forests, reducing their vulnerability to climate extremes and increasing their adaptive capacity.
![Urban landscape depicting industrial installations and trees.](https://environment.ec.europa.eu/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2023-09/euronews-water-treatment.jpg?h=827069f2&itok=SslaCTxQ)
The show aims to look at how various aspects of the European Green Deal are taking shape on the ground, positioning EU environment policies as responses to ongoing societal challenges.