EU Ecolabel - Retailers

EU Ecolabel products and services can be sold and marketed worldwide. They are especially targeted at EEA states (EU Member States plus Iceland, Liechtenstein and Norway).

There is a range of marketing, promotional and communication material available on the EU Ecolabel website, which you can use to help market your product. Once the EU Ecolabel is awarded to your product or service, please ensure it is registered and displayed in the EU Ecolabel Product Catalogue (ECAT) or the EU Ecolabel Tourist Accommodation Catalogue, which gives you the opportunity to reach your customers. We strongly recommend you make the best use of this tool by regularly updating the information and pictures about your products uploaded to the catalogue. Cooperation was initiated with various e-retailing platforms to increase visibility of the EU Ecolabel products which are already present on these platforms. As the e-retailing platforms rely on data derived from the ECAT, it is especially important to register all EU Ecolabel products within the product catalogue.

Contact the Helpdesk if you want to highlight an outstanding initiative of your company in the context of the EU Ecolabel. Keep yourself informed by checking this website for news to discover what you can do to best promote your products using the EU Ecolabel. Don’t forget to advertise your EU Ecolabel products at the point of sale or through your own promotions and communication channels.

Retailers can sell EU Ecolabel products in their store/online. Retailers can also submit applications for products marketed under their own brand and eventually become license holders. More information can be found in the application procedure.

As a retailer, you can request – or even insist – that your suppliers apply for the EU Ecolabel for their products. In this way, you will contribute to providing environmentally friendly products to your clients.

If you are a retailer, contact EUROCOMMERCE, the official representative of all European retailers in the European Union Ecolabelling Board (EUEB).
For more details on the EU Ecolabel, please contact the EU Ecolabel Helpdesk or your Competent Body.

Retailers selling products under their own brand can have their own profile on the EU Ecolabel Product Catalogue (ECAT).
If a retailer sells EU Ecolabel products but not under its own brand name, this retailer cannot have its own profile.