EU Ecolabel - Branding

The logo guidelines (available in all EU languages) are intended for EU Ecolabel licence holders, national Competent Bodies, journalists, publishing houses and other relevant stakeholders. They provide clear instructions on how to properly use the EU Ecolabel logo on any type of packaging, marketing materials or publications. The guidelines will also assist you in making the best use of the toolkits below.

When using the EU Ecolabel logo in any form of publication, you commit to respecting the guidelines.

EU Ecolabel Logo Guidelines 2023

Tip: Follow and tag the EU Ecolabel LinkedIn page and/or DG ENV social media accounts when publishing on social media so that we share your posts on our pages. Don't forget to use #EUEcolabel

Download the EU Ecolabel leaflet in all available languages: Belgium, Česká republika, Denmark, Deutschland, Eesti, España, France, Hrvatska, Ireland, Italia, Latvija, Lietuva, Luxembourg, Magyarország, Malta, Nederland, Österreich, Polska, Portugal, România, Slovenija, Slovensko, Suomi, Sverige, Κύπρος, Ελλάδα and България.

As the tourism sector begins its recovery from COVID-19, there has never been a better time for us to switch to greener options in an effort to build-back more sustainably. Whether you are a hotel/campsite owner or a holidaymaker, this campaign will allow you to:

• Raise awareness of the EU Ecolabel by posting ready-made materials on your social media accounts and/or sharing these materials with your local networks.
• Show your support for EU Ecolabel-certified tourist accommodation, empowering consumers to make more sustainable choices.

A Toolkit for Multipliers is available in 24 EU languages, and includes a ready-to-use (ready-to-share) zip file with:

• A how-to manual
• A package of creative assets for distribution to your contacts and dissemination on your own 
• Social media channels (visuals, stickers, video testimonials… )
• Samples of social media posts (including handles and hashtags)
• A dissemination calendar (with dates and possible hooks around which to plan your communication efforts)
• A link to our interactive quiz 
• A customisable template email for you to reach out to your national contacts

The material within this toolkit can be used as-is (copy/paste). However, it may have higher impact if the content is translated into your local language(s) and/or edited for your target audience(s). 

Tip: Follow and tag the EU Ecolabel LinkedIn page and/or DG ENV social media accounts when publishing on social media so that we share your posts on our pages.

Find our Tourist Accommodation Toolkits available in all EU languages for download here. 

Discover inspiring articles and success stories that can be shared with your partners and multipliers, including NGOs, journalists, sustainability and lifestyle bloggers, or any other media outlets. 

Frequently asked questions about selling and promoting the EU Ecolabel

We want to hear from you! Send us feedback on your EU Ecolabel branding experience.

Do you have questions about any of the materials on this page? Please contact our Helpdesk.