What is the EU Ecolabel?
Shopping today can be a challenge. There are so many products it's almost impossible to distinguish between them. To stand out, many brands now promote themselves as green or stress their environmental credentials. But can we always trust these claims?
The EU Ecolabel promotes goods and services with a guaranteed reduced environmental impact throughout their entire life cycle. It helps consumers, retailers, business and procurers to make truly sustainable choices. A label you can trust.
Why choose the EU Ecolabel?
- It showcases true ‘green’ products with a demonstrated reduced impact on the environment, preventing greenwashing
- It empowers consumers and procurers in making sustainable choices
- It boosts responsible, competitive and innovative businesses
- It guarantees compliance with new and forthcoming legislation on ecodesign, sustainability labelling and green claims
- It allows market actors to contribute to a circular, climate neutral and clean economy
Learn more about why it matters to businesses, consumers, retailers and procurers.
EU Ecolabel facts and figures
* A licence refers to an EU Ecolabel contract encompassing one or several awarded products within the same product group.
** Indicative percentage calculated on partial data (2 358 companies registered in the EU Ecolabel Product Catalogue and the EU Ecolabel Tourist Accommodation Catalogue).
News

Ethical consumerism is on the rise among young people, who increasingly want their values to be reflected in how they spend their money. Read why the EU Ecolabel is a valuable tool for consumers and businesses alike!

Europe’s flagship environmental label hits a new high water mark, with the latest figures underscoring its growing role in steering the market towards more sustainable choices.

A hotel part of the Accor Group is making sustainability part of the stay. The EU Ecolabel checked in, and competitiveness followed. Check out their success story!












